THE CHALLENGE

Get people to drive a few blocks further to get the same bag of chips they could get at a closer location.

THE Insight

Through our research, we found that people aren't stopping at convenience stores solely for gas, sometimes they just need a break and something tasty to snack on. This insight led us to create a voice for Jacksons that is relatable, friendly, witty and straightforward. Basically, the guy you'd like to have a beer with. 

 
 
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Visual Execution

A brand look & feel was created that is colorful and distinct, with a healthy dose of creative copywriting, to drive brand preference and loyalty. Jacksons runs multiple campaigns throughout the year that include signage, advertising, and digital execution, while coordinating with community partners, product vendors and media groups across the states. Private label packaging has been designed for over 150 Jacksons branded items including Jacksons water, Jacksons potato chips, Jacksons fountain cups and more.

 
 
 
 
 
 

THE TEAM

Nikson Mathews, Lead Art Director / Designer; Amanda Jones, Brand Manager; Jennie Myers, Creative Director; Scott Steele, Copywriter; Cale Cathey, Colleen Morgan, Ella Koonce, Designers; Mona Teffetteller, Account Director