The T-Mobile Holiday Party campaign ran from November through January. The goal was to increase brand awareness and promote holiday offers. Creative assets spanned all social channels with a focus on Facebook Canvases.
Canvas is an immersive and expressive experience on Facebook for businesses to tell their stories and showcase their products.
HOLIDAY PARTY FACEBOOK CANVAS
The hero of the this canvas was a 360 video of a party featuring best selling accessories. Once users entered the canvas, they could watch the video, learn more about products and shop.
MIX N' MATCH FACEBOOK CANVAS
The purpose of this canvas was to use the technology in a unique way to increase engagement with users by creating a mix n' match component. Each product callout linked to an additional canvas that allowed customers to shop for accessories.
BLACK FRIDAY FACEBOOK CANVAS
The Black Friday canvas was simple, designed to stay consistent with the Holiday campaign. These canvases linked directly out to the T-Mobile site that provided more information about offers.
Nikson Mathews, Art Director; Bex Silver, Creative Producer; Emma Siolka, Copywriter; Nina Nguyen, Graphic Designer; Danielle Holley, Account Manager; Mary French, Account Director