Sparkling Ice, Naturally
Sparkling Ice tasked us with creating a series of content that featured their brand ambassadors while laddering up to their larger “Naturally” campaign narrative. So after getting to know each of our ambassadors, we crafted their stories around one word that best represented them, naturally.
We created a series of content for our three ambassadors that included a hero & sizzle video and five social-first videos for organic and paid use.
Leah Pritchett craves adrenaline, naturally.
Leah Pritchett is an American drag racer, currently driving an NHRA Top Fuel dragster.
Oscar Miranda is all about family, naturally.
Oscar is a comedy skit influencer who first became famous for his :06s shorts on Vine.
Amanda Kessel is driven, naturally.
Amanda is a world champion hockey player and Olympic gold medalist.
The Team
Nikson Mathews, ACD, Art Direction
Caitlin Kogan, ECD, Copywriter; Georgia Locke, Producer; Kate Kohler, Account Director
Production partner: OnlyToday.TV