T-MOBILE -- #NSFWIRELESS, SUPER BOWL LI
Execute three social campaigns for Super Bowl LI, promoting the T-Mobile ONE Unlimited Data plan.
A multi-tiered campaign strategy, communication plan & a library of social content supporting talent, John Legere & T-Mobile channels. Talent included Martha Stewart, Snoop Dogg, Justin Bieber, TO, Gronk and Kristen Schaal. A personal highlight, when T-Mobile upgraded a :60s social video starring Schaal, to 3rd quarter spot on TV.
"We sat back and said, 'My god, it's just so great that it deserves to be more than just something leveraged in digital channels."
Senior Vice President,
T-Mobile Brand & Advertising
Nikson Mathews, Associate Creative Director
Mara Auster, Creative Producer, Clare Kleinedler, Creative Strategy & Copywriter, Heather Bradley, Copywriter, Mary French, Account Director