I led a team based in Seattle and Portland in the concepting and creation of multi-channel social media content. I executed a video and/or photoshoot weekly, helping establish the social media brand voice for T-Mobile, present to clients, write post copy and work to develop team processes.
T-Mobile Tuesday was a massive initiative created to reward T-Mobile customers for their loyalty. Involved in the early concepts of the project, I eventually led the campaign, overseeing the creation of weekly multi-channel assets promoting brand partners and gifts for that week. Content includes photo, video and real-time Snapchat content.
Everybody loves to spend a weekend bingeing their favorite shows, especially those classic summer blockbusters. We remade some of the most iconic, channeling a “Be Kind Rewind” vibe.
T-Mobile was one of the major sponsors of Pride and wanted to show it's love and support for the LGBTQ community. I led the art direction in both photography and design.
Nikson Mathews, Art Director; Spencer Adrian, Creative Strategist; Bex Silver, Creative Producer; Emma Siolka, Copywriter; Ashten Johnson, Community Manager, Danielle Holley, Account Manager; Heather Bradley, Creative Director; Amy Hellickson, Account Director